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In today's dynamic world filled with technological innovations, museums and art galleries are redefining their approach to presentation and audience interaction. The introduction of phygital exhibitions, representing a fascinating blend of physical and digital realities, marks a pivotal milestone in the realms of culture and art. Alongside this development, AR applications like Mateico AR have become indispensable tools that revolutionize how we perceive art and cultural heritage. In this article, we will take a close look at this intriguing phenomenon—phygital exhibitions, and the role of the Mateico AR application, which plays a crucial part in supporting this modern trend. We will explore the benefits and innovations brought by phygital exhibitions, the technologies they introduce to museums and galleries, and how the Mateico AR application transforms the act of visiting exhibitions into an interactive and educational experience. We will also discover how these changes impact various visitor groups, particularly younger generations, opening entirely new doors to the world of art and culture. Join us in delving into the fascinating world of phygital exhibitions and the Mateico AR application, which are reshaping our perspective on cultural heritage and art. Definition of Phygital Exhibitions. Phygital exhibitions, a term derived from the combination of "physical" and "digital,"

Most people, including artists at the forefront, are aware that the life of an artist is not a path full of roses. Of course, when looking at the biggest stars, we can see that they are immersed in luxury, but we must remember that Hollywood celebrities are just the tip of the iceberg in this professional group. And in every field, there will be those who earn an incomparable amount compared to the rest of the people.

Nowadays, watching interactive stories, high-quality internet video content, or countless filters that we can put on our faces in real-time has become our everyday life. When it comes to delighting our senses, technology is only gaining momentum and will offer us more and more as hardware capabilities evolve. What is AR (augmented reality), how does it differ from VR and what can we expect from this technology in the near future? Let's get started!