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May 2022

For many art fans, the possibility of experiencing art is nectar and ambrosia for their artistic soul. A phenomenon without which their life would be like a bottomless pit of sorrow and despair. And just as Fryderyk Chopin needed a piano, Jan Matejko needed a brush, and Adam Mickiewicz needed a pen and a scrap of paper, so the connoisseur of art needs to feel it. Nevertheless, current times throw up a number of challenges that we have to meet in order to be able to delight in outstanding works of art again.

Nowadays, watching interactive stories, high-quality internet video content, or countless filters that we can put on our faces in real-time has become our everyday life. When it comes to delighting our senses, technology is only gaining momentum and will offer us more and more as hardware capabilities evolve. What is AR (augmented reality), how does it differ from VR and what can we expect from this technology in the near future? Let's get started!

Mostly we associate art with “oil on canvas” like Stańczyk hanging in The National Museum in Warsaw or “Profile of time” by Salvador Dalí, which once upon a time was standing in front of Wrocław Sky Tower. However, along with the development of the technological world, art also found its place in the virtual space. What does contemporary art look like in the era of digitization, and what will its future hold?

The creative process has been the same since the dawn of time. An idea is born in the head,  and then with the help of colors, sounds, or words is transferred from the mind of the creator to the world of mortals. So far, technology has supported creators primarily by providing tools that allow them to create abstract things, such as 3D animation. However, there were no methods of selling them effectively, especially when it comes to unique and unrepeatable works, such as paintings - until recently.