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Phygital in the World of Museums and Galleries: Mateico AR Application.

In today’s dynamic world filled with technological innovations, museums and art galleries are redefining their approach to presentation and audience interaction. The introduction of phygital exhibitions, representing a fascinating blend of physical and digital realities, marks a pivotal milestone in the realms of culture and art. Alongside this development, AR applications like Mateico AR have become indispensable tools that revolutionize how we perceive art and cultural heritage.

In this article, we will take a close look at this intriguing phenomenon—phygital exhibitions, and the role of the Mateico AR application, which plays a crucial part in supporting this modern trend. We will explore the benefits and innovations brought by phygital exhibitions, the technologies they introduce to museums and galleries, and how the Mateico AR application transforms the act of visiting exhibitions into an interactive and educational experience. We will also discover how these changes impact various visitor groups, particularly younger generations, opening entirely new doors to the world of art and culture. Join us in delving into the fascinating world of phygital exhibitions and the Mateico AR application, which are reshaping our perspective on cultural heritage and art.

Definition of Phygital Exhibitions.

Phygital exhibitions, a term derived from the combination of “physical” and “digital,” represent a modern trend in the field of art exhibitions and presentation. They serve as a hybrid of two worlds – the real and the virtual. In phygital exhibitions, viewers encounter artworks that combine physical and digital elements. These can include paintings, sculptures, and artistic installations enriched with elements of virtual reality, interactive applications, or projections.

The definition of phygital exhibitions is variable and depends on the specific concept of the creator. However, the general idea is to merge these two dimensions to create an entirely new and captivating experience for the viewer. It is worth emphasizing that phygital exhibitions embody the principle of synergy between physical and digital elements, with the goals of both education and inspiration.

Purpose and Significance of Phygital Exhibitions in Culture and Art.

Phygital exhibitions are becoming increasingly popular and significant in the field of culture and art. Their growing importance can be explained by several key objectives and benefits that these innovative forms of art presentation bring:

1. Broadening Artistic Horizons – Phyigital exhibitions open up new creative possibilities for artists, allowing them to combine traditional techniques and materials with modern digital tools. This enables them to express their vision in a more versatile and creative manner.

2. Increased Accessibility of Culture and Art – The virtual components of phygital exhibitions enable remote viewing, eliminating time and space limitations. This significantly increases the accessibility of culture and art to people from various parts of the world.

3. Education and Interaction – Virtual components in phygital exhibitions often encourage active participation from viewers. Through interactive elements like games, animations, or mobile applications, viewers can deepen their understanding of artworks.

4. Innovations in Museums and Exhibition – Introducing phygital exhibitions requires cultural institutions and museums to adapt to new technologies and art presentation approaches. This stimulates innovation in the industry and encourages experimentation.

In a globalized and digitalized world, phygital exhibitions offer a creative response to contemporary challenges. They create a harmonious synergy between tradition and modernity, between matter and code, transforming the cultural and artistic landscape and offering new, fascinating ways to experience art and culture. Therefore, it is worth closely monitoring this dynamic field, which is developing at a pace as dynamic as the digital era itself.

Traditional Exhibitions vs. Phyigital Exhibitions.

Traditional art exhibitions rely on static objects such as paintings, sculptures, or installations. While they can provide viewers with magnificent visual experiences, their nature is usually one-sided, with observers being passive and the artworks remaining fixed. In the case of phygital exhibitions, we see a combination of these traditional art elements with modern digital tools.

Phygital exhibitions allow for interactive engagement with the viewer. Artworks become dynamic, and viewers can explore them in innovative ways. This also includes the incorporation of elements of virtual reality, expanding artistic horizons and creating fascinating experiences.

Technologies Used in Phygital Exhibitions.

Phygital exhibitions utilize various technologies to achieve their intended effect. Some of the most commonly used technologies include:

1. Augmented Reality (AR) – AR allows for the overlay of digital content onto the real environment, creating a blending of two worlds. Viewers can use applications on their mobile devices to discover hidden elements or animations related to the exhibition.

2. Virtual Reality (VR) – VR enables viewers to immerse themselves in a virtual world where artworks become part of an interactive experience. This is particularly effective for artistic installations, where viewers can explore the space and interact with it.

3. Mobile Applications – Applications created specifically for phygital exhibitions provide additional content, descriptions of artworks, and opportunities for interaction. Viewers can use their smartphones to explore the exhibition in various ways.

Mateico AR Application: Supporting Phygital Exhibitions.

The Mateico AR application is an innovative tool that will significantly support the concept of phygital exhibitions, seamlessly combining physical and digital elements in a fascinating way. Here are a few ways in which the Mateico AR application will support phygital exhibitions:

Interactive Guidance – The Mateico AR application will serve as an interactive guide for phygital exhibitions. Equipped with augmented reality (AR) features, it will allow viewers to point their smartphones or tablets at artworks to access additional information, such as artistic descriptions, histories, context, artist biographies, or animations that bring paintings to life. It may even enable features such as audio recordings related to specific artworks.

Additional Content and Exploration – The application can provide additional content that enhances the viewing experience. Viewers can use the application to discover hidden details, historical backgrounds, and interesting facts about the artworks, encouraging a more engaged and interactive approach to the exhibition.

Virtual Reality (VR) and Interactive Elements – If the phygital exhibition includes VR elements or games, the Mateico AR application can serve as a platform for their activation. It allows viewers to immerse themselves in virtual worlds, explore spaces, and interact with artworks.

Combining Physical and Digital Elements – The Mateico AR application can seamlessly collaborate with the physical elements of a phygital exhibition, such as paintings, sculptures, or installations. Viewers, using AR, can explore hidden aspects of artworks, play their evolution over time, or examine them from various perspectives.

Experience personalization – The application will provide the opportunity to personalize the exhibition experience. Visitors can save their favorite artworks, create their own touring routes, and even share their impressions and comments with other users.

Gamification – By incorporating gamification elements into the AR application, phygital exhibitions will become more appealing and interactive, attracting diverse visitor groups, especially younger generations.

The Mateico AR application is, therefore, a versatile tool that fits perfectly into the context of phygital exhibitions. Its ability to combine physical and digital elements, deliver additional content and interactions makes it invaluable support for creators and cultural institutions aiming to create captivating and engaging experiences for their audiences.


In the article, we introduced the fascinating world of phygital exhibitions and the impact they have on the fields of culture and art. Phygital exhibitions, blending physical and digital elements, serve as a bridge between tradition and modernity, opening new creative and presentation perspectives for artists and cultural institutions. Introducing the Mateico AR application into this context, as a versatile tool supporting interaction with artworks, makes museum visits a dynamic and educational experience.

We explored the benefits brought by phygital exhibitions, such as expanding artistic horizons, enhancing the accessibility of culture, engaging audiences, and driving innovations in the realm of museums. These transformations have significantly influenced how various visitor groups perceive and engage with culture and art, particularly younger generations.

Phygital, along with the Mateico AR application, represents a significant step forward, creating a synergistic relationship between cultural heritage and technology. It marks a new chapter in the presentation of art and culture, opening doors to creative and educational explorations of heritage from the past. As this evolution continues, it is worth monitoring these changes as they have the potential to transform how we perceive and engage with the world of culture and art.