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In today's dynamic world filled with technological innovations, museums and art galleries are redefining their approach to presentation and audience interaction. The introduction of phygital exhibitions, representing a fascinating blend of physical and digital realities, marks a pivotal milestone in the realms of culture and art. Alongside this development, AR applications like Mateico AR have become indispensable tools that revolutionize how we perceive art and cultural heritage. In this article, we will take a close look at this intriguing phenomenon—phygital exhibitions, and the role of the Mateico AR application, which plays a crucial part in supporting this modern trend. We will explore the benefits and innovations brought by phygital exhibitions, the technologies they introduce to museums and galleries, and how the Mateico AR application transforms the act of visiting exhibitions into an interactive and educational experience. We will also discover how these changes impact various visitor groups, particularly younger generations, opening entirely new doors to the world of art and culture. Join us in delving into the fascinating world of phygital exhibitions and the Mateico AR application, which are reshaping our perspective on cultural heritage and art. Definition of Phygital Exhibitions. Phygital exhibitions, a term derived from the combination of "physical" and "digital,"

We often think that being an artist is a great business. Passive income with royalties, crowds of fans in front of the stage, sitting in the studio, and making music in a good atmosphere. Work hard, play hard as the saying goes. The reality, however, in most cases differs from such a picture. This is due to the fact that the production of high-quality music is expensive and the music industry itself is pretty monopolized.

Mostly we associate art with “oil on canvas” like Stańczyk hanging in The National Museum in Warsaw or “Profile of time” by Salvador Dalí, which once upon a time was standing in front of Wrocław Sky Tower. However, along with the development of the technological world, art also found its place in the virtual space. What does contemporary art look like in the era of digitization, and what will its future hold?