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Art from ancient times has been a medium for artistic expression and communication. Artists strive to reach as wide an audience as possible to share their works and convey their message. Thanks to the development of social media, this goal has become easier to achieve. Platforms such as Instagram, Facebook, and Twitter enable artists to present their creativity to a vast audience worldwide. In this article, we will explore how social media impacts artists' reach to a broader audience, the benefits and challenges associated with this phenomenon, and introduce the usefulness that will be available on the Mateico platform - namely, the WALL. The Development of Social Media and Art Social media has contributed to a revolution in social and cultural communication. With their development, the way artists present their works and communicate with the audience has changed. Traditionally, artists had to rely on art galleries, exhibitions, festivals, or traditional media such as television and print to reach a wider audience. These traditional means of communication were often geographically limited and required financial investment. With the emergence of social media, artists have gained tools that allow them to directly present their creativity to the audience. The ability to create a profile on Instagram,